I love social media. I had a gig as a digital marketing analyst for a year, but even before that, I was head-over-heels for websites like Twitter, Facebook, and Pinterest. But each of those platforms has fallen somewhat out of favor, replaced by what was once a social media underdog. It’s a little app you might have heard of, and it’s my current obsession—Instagram.
Founded by Kevin Systrom and Mike Krieger in 2010, the mobile-only app boasts an impressive 300+ million users as of December 2014. It’s one of the most successful social media sites to date, and for very good reason. Instagram is more easily accessible than a lot of other sites. It allows anyone to post their photos and share what inspires them. Above all, it makes social interaction as easy as double-tapping a photo to let the poster know you “like” it. What’s not to love?
I’ve been on Instagram for several years now, but I only recently began using it as part of my author platform. After taking Helene’s Instagram for Success course, I wanted to get serious about enhancing my Instagram profile. I honed in on my niche, focused on making my images as high-quality as possible, and worked to develop a rapport with my followers.
To give you an idea of how you can use Instagram as part of your author platform, I’m going to show you some of my most-liked pictures.
It’s #nanowrimo day 6! How’s that word count looking? I’m at 10K and trying to get to 14K before the day is out! #nanowrimo2015 A photo posted by Briana Mae Morgan (@brianammorgan) on
IT’S REAL. I feel so proud and lovestruck and legitimate and UGH. YES! #BloodAndWater #indiebooksbeseen #selfie A photo posted by Briana Mae Morgan (@brianammorgan) on
All of these pictures have something in common: they say something about my personal brand. As a writer, it doesn’t surprise me that my most popular pictures are related to books, writing, and publication. That’s not to say my miscellaneous and personal posts don’t do well, but the posts related to the writing industry are definitely more successful in terms of engagement and conversion.
Instagram, like every other social media network, can be a huge asset to your writing career. Post regularly, engage with followers, and leave comments on other people’s pictures. Whatever you do, be wary of becoming addicted—social media time suck is very, very real. You don’t want to lose any precious writing or editing time!
How do you feel about Instagram? Who are some authors worth following there?