In my most recent vlog, I announced I’d be starting a Twitter for Writers blog series… and then, promptly ignored it. I’ve had a lot going on in my life recently—mostly Blood and Water, which releases soon—and I haven’t had time to start the series until now. Still, I want to make it count, starting with this first post. If you have any specific Twitter topics you’d like me to cover, let me know in the comments!
One of my biggest Twitter pet peeves is the auto-DM. My good friend Adam Dreece wrote a post about this epidemic that you should definitely check out. Go ahead. I’ll wait. (He also wrote a great one about genuine engagement. Just go ahead and follow him already, okay?) Bottom line: don’t do that. If it does work—and the chances are slim—you’ll make a sale but no connection. If it doesn’t work, you’re bound to make somebody mad.
Twitter doesn’t exist to help you sell books.
I’ll say that again: Twitter doesn’t exist to help you sell books.
Yes, it can certainly help you with that, but its primary function isn’t a marketing machine. At its core, it’s a social network, which means you should use it to build relationships, make friends, and talk to other people.
I see too many people using Twitter to sell, rather than to socialize. I know you want to sell books (who doesn’t?), but that shouldn’t be the only thing you’re tweeting about. It’s a major turn-off. Whenever someone tweets a link to their book or DMs me about it without me asking, I unfollow them. Is it harsh? Maybe. But you know what? Sometimes it helps get the message across.
I’m not saying that you can’t ever tweet about your book. Heck, what do you think I’ve been doing the past couple of months? You can promote all you want—as long as it’s not the only thing you do. Talk to other people, retweet, engage, participate in community, and help spread good vibes. If you’re building relationships, you’ll find that people will express interest in your work—without being prompted.
What are some of your Twitter pet peeves? What other topics would you like to see me cover in this series?
Beware the auto-DM, and other tips from @brianawrites’ Twitter for Writers series. (Click to tweet)